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What is flavour profile and why is it important to launch a successful product in the market? flavour & aroma food product development Jul 23, 2024

Introduction

Developing and launching a successful product in today's FMCG competitive market requires a deep understanding of consumer preferences and tastes. This is especially crucial in the food and beverage industry, where capturing and retaining consumer attention heavily relies on delivering...

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Navigating F&B Allergen Labels and Information to Consumers: What You Need to Know food product development start your food business Jul 02, 2024

Introduction

In the food & beverage industry, managing allergens is of utmost importance to ensure the safety of consumers. As a food & beverage business owner or start-up founder, knowing how to properly declare allergens is crucial for compliance with the UK and EU food legislations and to provid...

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The Ultimate Guide to Starting a Successful Food Business in the UK start your food business Jun 11, 2024

Introduction

If you have a food or drink product’s idea that you would like to sell, but you're not sure where to start, this blog is for you.

As a future food and beverage start-up or side hustle, selling from a physical store, from home, a food truck, a food stall or online, we have provided you...

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The Irresistible Taste of Speculoos: Exploring its Unique Flavours and Origins flavour & aroma food product development May 22, 2024

Introduction

Speculoos is a traditional biscuit that has gained immense popularity worldwide under the brand Lotus Biscoff, as a biscuit, a spread, and through cross-branding.

However, many people associate speculoos biscuits only with Lotus Biscoff, and that's a mistake!

There is much more to di...

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From Field to Cup: What does Matcha taste like? flavour & aroma food product development Apr 30, 2024

Introduction

With its eye-catching colour, health benefits, and unique flavours, matcha has gained worldwide popularity and continues to be a trendy flavour that keeps on intriguing and sparks the curiosity of consumers.

In this blog post, we will explore the origins of matcha, its different grade...

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Where Would You Like To Start?

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FLAVOUR MOT - FREE

Send me your product and within a few days you'll receive expert tasting notes, a clear diagnosis of what's working and what is not, and the specific next steps to act on. No commitment required.

Get Your FREE Flavour MOT
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THE EXPERT HOUR  — £250

One 60-minute session where we work through your specific challenge together. You leave with a clear diagnosis, prioritised next steps you can act on straight away, and a full written summary.

Book A Session
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PRODUCT & FLAVOUR DEVELOPMENT — from £3,000

The full Flavour Fit Process, start to finish. I run the trials, guide the tastings, source the right suppliers, and stay with you through production. What launches is exactly what we agreed together.

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If sales are slipping or reviews keep pointing to taste/flavour, it’s time to do something about it. Subscribe and get straight-to-the-point insights on how to fix flavour problems and futureproof your products.

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