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From Concept to Market: Steps to Launching Fortified Food and Beverage Products food product development start your food business Mar 12, 2024

Introduction

Fortified foods and beverages are growing in popularity due to the increasing demand from consumers to prioritise their mental and physical health, especially since the COVID-19 pandemic.

Creating fortified food offers food and beverage businesses a unique opportunity to develop nutri...

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The Ultimate Guide to Nutrition and Health Claims for Small Food and Beverage Businesses food product development start your food business Feb 27, 2024

Introduction

If you are a small food & beverage business in the process of creating a product full of nutrients or reduced sugar and calories and you have no idea which claims you can make for your product, keep on reading.

In this blog post, we will show you how to make the right claims for your ...

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Beyond the Hype: What does ube truly taste like? flavour & aroma food product development Feb 14, 2024

Introduction

With its eye-catching colour and unique flavours, ube has gained worldwide popularity and continues to be a trendy flavour for the past few years. So much so that it has been predicted to become one of the flavours of the year 2024, alongside the anticipated peach from PANTONE's colour...

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10 Tips to Elevate Your Tastings & Drive Successful Product Development food product development Jan 30, 2024

Introduction

Whether you're a food scientist, a product developer or a food & beverage business owner/CEO, having the ability to truly taste is a valuable skill. Tastings during market research and product development play a crucial role in creating exceptional products.

These tastings not only al...

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Formulation Secrets: 6 Steps to Craft Winning Flavours for Your Products food product development Jan 16, 2024

Introduction

Choosing the right flavours for your product can be challenging, especially if you are using ingredients that bring complex tastes, flavours and aftertaste such as stevia, CBD, vitamins, minerals, plant-based proteins, nootropics (e.g. lion's mane mushroom) or adaptogens (e.g. ashwagan...

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Your F&D Product Development Partner

A bakery business owner in front in her shop

FLAVOUR MOT 

If you know your food or drink product has a taste issue and you don't know what to do, or if you want honest feedback from someone with over 10 years in food and flavour industries, start with the Flavour MOT.

Send me your product and within few days I will send you my expert feedback covering exactly what is working, what needs improving, and what the specific next steps are.

Investment: FREE
Turnaround: few days
Includes: expert feedback and clear next steps.

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Iced coffee in a glass jar with coffee beans on the side

FLAVOUR DEVELOPMENT

If you already know what needs to change in your food or drink product and need someone to do the trials for you go straight to Flavour Development.

I go deep into your specific product, your target consumer's palate, and your category. I run as many trials as it takes in my own lab. I guide you through structured tasting sessions so your team can make decisions with confidence rather than personal preference. And I stay with you through the first production run so what comes out of the factory is exactly what we agreed together.

You leave with a validated flavour direction, a team that knows how to evaluate and brief flavour properly, and a product you are genuinely proud of.

Investment: £2,500-£7,000
Timeline: 1 to 3 months
Includes: flavour workshop, in-house trials, in-person guided tasting sessions, industrialisation support.

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If sales are slipping or reviews keep pointing to taste/flavour, it’s time to do something about it. Subscribe and get straight-to-the-point insights on how to fix flavour problems and futureproof your products.