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The Irresistible Taste of Speculoos: Exploring its Unique Flavours and Origins flavour & aroma food product development May 22, 2024

Introduction

Speculoos is a traditional biscuit that has gained immense popularity worldwide under the brand Lotus Biscoff, as a biscuit, a spread, and through cross-branding.

However, many people associate speculoos biscuits only with Lotus Biscoff, and that's a mistake!

There is much more to di...

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From Field to Cup: What does Matcha taste like? flavour & aroma food product development Apr 30, 2024

Introduction

With its eye-catching colour, health benefits, and unique flavours, matcha has gained worldwide popularity and continues to be a trendy flavour that keeps on intriguing and sparks the curiosity of consumers.

In this blog post, we will explore the origins of matcha, its different grade...

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Ensuring Transparency and Authenticity: Best Practices for Pictorial Representation on Food & Beverage Labelling food product development start your food business Apr 09, 2024

Introduction

When it comes to food and beverage products, labelling plays a crucial role. Not only does it provide essential information about the product, but it also serves as a means to build consumer trust and ensure transparency.

In this article, we will explore the pictorial representation o...

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A Taste of Japan: What does yuzu actually taste like? flavour & aroma food product development Mar 26, 2024

 Introduction

If you're a food enthusiast or someone who enjoys exploring different flavours, you may have come across yuzu. Yuzu is a citrus fruit that has been gaining popularity around the world for its unique taste and versatile applications in cooking.

With its distinct aromatic flavour profi...

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From Concept to Market: Steps to Launching Fortified Food and Beverage Products food product development start your food business Mar 12, 2024

Introduction

Fortified foods and beverages are growing in popularity due to the increasing demand from consumers to prioritise their mental and physical health, especially since the COVID-19 pandemic.

Creating fortified food offers food and beverage businesses a unique opportunity to develop nutri...

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Your F&D Product Development Partner

A bakery business owner in front in her shop

FLAVOUR MOT 

If you know your food or drink product has a taste issue and you don't know what to do, or if you want honest feedback from someone with over 10 years in food and flavour industries, start with the Flavour MOT.

Send me your product and within few days I will send you my expert feedback covering exactly what is working, what needs improving, and what the specific next steps are.

Investment: FREE
Turnaround: few days
Includes: expert feedback and clear next steps.

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Iced coffee in a glass jar with coffee beans on the side

FLAVOUR DEVELOPMENT

If you already know what needs to change in your food or drink product and need someone to do the trials for you go straight to Flavour Development.

I go deep into your specific product, your target consumer's palate, and your category. I run as many trials as it takes in my own lab. I guide you through structured tasting sessions so your team can make decisions with confidence rather than personal preference. And I stay with you through the first production run so what comes out of the factory is exactly what we agreed together.

You leave with a validated flavour direction, a team that knows how to evaluate and brief flavour properly, and a product you are genuinely proud of.

Investment: £2,500-£7,000
Timeline: 1 to 3 months
Includes: flavour workshop, in-house trials, in-person guided tasting sessions, industrialisation support.

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If sales are slipping or reviews keep pointing to taste/flavour, it’s time to do something about it. Subscribe and get straight-to-the-point insights on how to fix flavour problems and futureproof your products.