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Your product is ready for national shelves. Is the flavour?

I help functional food and drink founders get the taste right so buyers take you seriously, consumers keep coming back, and regional listings turn into national ones. 


Book your free 30-min call
Get your free Flavour MOT

Your product is ready for national shelves. Is the flavour?

 I help food and drink founders get the taste right so buyers take you seriously, consumers keep coming back, and regional listings turn into national ones.   


 

Book your free 30-min call
Get your free Flavour MOT

Here is the pattern I keep seeing.

A founder builds something genuinely exciting. Clean ingredients. A clear purpose. Packaging that turns heads. They get into a few regional stockists, book a buyer meeting, and walk in with samples and high hopes.

The buyer smiles. Says it is interesting. Asks for terms. And then goes quiet.
When feedback arrives, it tends to be some version of the same thing. The category is crowded. Velocity is not quite there. Come back when you have more traction.

What buyers rarely say out loud: the product does not taste exceptional. It tastes fine. And fine does not earn national shelf space, or drive the kind of social proof that makes buyers confident enough to bet on a bigger rollout.

Around 76% of food and drink products fail on the market. Taste is one of the leading reasons. Not the branding. Not the margins. The flavour.

Here is the pattern I keep seeing.

A founder builds something genuinely exciting. Clean ingredients. A clear purpose. Packaging that turns heads. They get into a few regional stockists, book a buyer meeting, and walk in with samples and high hopes.

The buyer smiles. Says it is interesting. Asks for terms. And then goes quiet.
When feedback arrives, it tends to be some version of the same thing. The category is crowded. Velocity is not quite there. Come back when you have more traction.

What buyers rarely say out loud: the product does not taste exceptional. It tastes fine. And fine does not earn national shelf space, or drive the kind of social proof that makes buyers confident enough to bet on a bigger rollout.

Around 76% of food and drink products fail on the market. Taste is one of the leading reasons. Not the branding. Not the margins. The flavour.

Worked With Companies Like

This is exactly the gap I built EPICSI to fill.

I'm Manon Galizzi, a food scientist and flavour expert with over 10 years in the UK food and drink industry. I trained inside Synergy Flavours, one of the UK's leading flavour houses, and worked as a flavour specialist at McVitie's.

I work on both the flavour and the product development side, from diagnosing what is wrong with an existing product to guiding you through the full development process for something new. I run up to 200 trials per project and stay with you through your first production run, because taste always changes at scale and most brands find that out too late.

What you leave with is not just a flavour that works. It is a product buyers are confident enough to back.

See How I Work

The flavour challenges that once felt impossible are now solved. "

Salvatore Notaro, Managing Director, Vivo Life

Vivo Life were developing MindGrnd, a functional drink packed with adaptogens and nootropics. The base tasted earthy, muddy, and mushroomy. They had been working with suppliers, but every sample either failed to mask the off-notes or made the product taste artificial. They were stuck.

Using the Flavour Fit Process, we locked in the right flavour direction. MindGrnd launched to 4.9/5-star reviews and became a product people genuinely looked forward to drinking, not just tolerated.

Read the Full Case Study

Where Would You Like To Start?

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FLAVOUR MOT - FREE

Send me your product and within a few days you'll receive expert tasting notes, a clear diagnosis of what's working and what is not, and the specific next steps to act on. No commitment required.

Get Your FREE Flavour MOT
A bakery business owner in front in her shop

THE EXPERT HOUR  — £250

One 60-minute session where we work through your specific challenge together. You leave with a clear diagnosis, prioritised next steps you can act on straight away, and a full written summary.

Book A Session
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PRODUCT & FLAVOUR DEVELOPMENT — from £2,500

The full Flavour Fit Process, start to finish. I run the trials, guide the tastings, source the right suppliers, and stay with you through production. What launches is exactly what we agreed together.

Find Out More

The Food Lab Podcast

Getting real about what makes food & drink products thrive

The Food Lab Podcast is where I share straight-to-the-point insights on flavour, product development, and what it actually takes to build a food or drink product that survives on shelf.

No fluff. Just the stuff worth knowing before you commit to production, approach a buyer, or reformulate something that is not working.

I am also launching a new series of founder interviews, the brutal truth and the amazing wins, coming soon.

Watch On Your Favourite Platform

If your product is almost ready for the big leagues but the taste is not quite there yet, I would love to have an honest conversation about what is going on and what needs to happen next.

I typically have two to three slots available per week.

Book Your Free 30-min Call

Latest Blogs

Why your sales figures are lying to you

Jul 17, 2026

Why your adaptogen product tastes wrong

Jul 10, 2026

What's really behind a failed product launch

Jul 03, 2026

Discover More Blogs →

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If sales are slipping or reviews keep pointing to taste/flavour, it’s time to do something about it. Subscribe and get straight-to-the-point insights on how to fix flavour problems and futureproof your products.