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Fix Declining Sales & Choose the Right Flavour for Your Food Product    

 


 

Flavour MOT
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Fix Declining Sales & Choose the Right Flavour for Your Food Product  


 

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Food Scientist & Flavour Expert for UK Brands with Challenging Products 

If your sales are declining, reviews mention taste, or you're launching functional/plant-based products that taste bitter, fishy, or earthy, you need expert help.

I'm Manon, a food scientist and flavour expert with 10+ years in the industry (including training at a flavour house and working with McVitie's).

I help established food & drink brands:

● Fix underperforming products - diagnose what's wrong and rebuild your flavour profile to win customers back

● Choose the right flavour for challenging ingredients - successfully launch functional/plant-based products despite marine collagen, plant proteins, or adaptogens

● Stop wasting time with generic suppliers - get clear, science-backed flavour direction with custom training and extensive trials

Results: Products that taste amazing, positive reviews, repeat purchases, and restored consumer trust.

Start Here!

Food Scientist & Flavour Expert for UK Brands with Challenging Products 

If your sales are declining, reviews mention taste, or you're launching functional/plant-based products that taste bitter, fishy, or earthy, you need expert help.

I'm Manon, a food scientist and flavour expert with 10+ years in the industry (including training at a flavour house and working with McVitie's).

I help established food & drink brands:

● Fix underperforming products - diagnose what's wrong and rebuild your flavour profile to win customers back

● Choose the right flavour for challenging ingredients - successfully launch functional/plant-based products despite marine collagen, plant proteins, or adaptogens

● Stop wasting time with generic suppliers - get clear, science-backed flavour direction with custom training and extensive trials

Results: Products that taste amazing, positive reviews, repeat purchases, and restored consumer trust.

Start Here!

“Manon guided us through a clear process that made decision-making much easier, removing a lot of biases, and always rooted in what was best for our brand.”

Salvatore Notaro, Managing Director @ Vivo Life

Your F&D Product Development Partner

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Flavour MOT 

Expert flavour analysis for £500 with no commitment to full development. Perfect for food and drink brands who need clarity fast, whether you're fixing customer complaints, validating before pitching to retailers, or just want professional feedback.

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Choose Package

For food and drink brands launching functional or plant-based products but stuck on which flavour works. I deep-dive into your challenging base, run extensive trials, and guide you to the flavour that masks those unwanted notes.

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orange and lime slices with a branch of rosemary and a flavouring in a small glass bottle

Fix Package

For food and drink brands experiencing declining sales due to taste issues. I diagnose what's wrong, rebuild your flavour profile from formulation to scale-up, and get your product back on track - rescuing struggling products and restoring consumer trust.

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What You'll Get Working With Me:

● Recover lost sales: Brands I've worked with have seen sales stabilise and grow after fixing their flavour profile

● Get positive customer feedback: Fix the taste issues that are hurting your brand reputation

● Successfully launch functional products: Master challenging ingredients like marine collagen, pea protein, adaptogens, and omega-3

● Reduce development costs: Avoid expensive mistakes by getting expert analysis before you scale

● Retain retail listings: Don't get delisted due to poor taste, keep buyers and consumers happy

● Scale without quality loss: Your product tastes the same from kitchen batch to factory production

Vivo Life Case Study

When Vivo Life, a plant-based supplement brand, faced flavour challenges that felt impossible, they worked with me to find the root cause.

With my flavour strategy process, they rebuilt the flavour experience and the results spoke for themselves:
Flavour issues solved.
Positive customer feedback.
Confidence restored.

Read The Case Study

One of Your Products Isn't Selling And You Can't Figure Out Why?

 

Sales are dropping. Reviews are lukewarm. Repeat purchase isn't there.

You've checked everything: branding looks good, packaging is right, pricing is competitive. But customers still aren't coming back.

Here's what most brands miss: it's the flavour.

When products underperform, the issue is almost always taste. Maybe the flavour profile doesn't match what your brand promises. Maybe it doesn't deliver what consumers expect. Either way, it's costing you sales.

The Flavour Blueprint helps you diagnose exactly what's wrong:

● The 5 most common reasons products stop selling (that have nothing to do with marketing)

● How to spot the flavour issue holding your product back

● A 3-step strategy to fix it before you lose more revenue

Download Your Free Guide

The Food Lab Podcast

Getting real about what makes food & drink products thrive

The Food Lab Podcast is a weekly conversation about building Food and Drink products people love and making the journey a whole lot smoother.

From mastering flavour profiles, to streamlining product development, to navigating retailer listings and consumer feedback.

All to help you go from frustrated by negative reviews and slow sales, to creating delicious, sustainable products that win customers, attract retailers, and grow your business with confidence.

Listen Now!

Testimonials

Latest Blogs

Product Consistency: Why Supplier Switching Ruins FMCG Brands

Feb 02, 2026

Discover More Blogs →

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If sales are slipping or reviews keep pointing to taste/flavour, it’s time to do something about it. Subscribe and get straight-to-the-point insights on how to fix flavour problems and futureproof your products.