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From Field to Cup: What does Matcha taste like? flavour & aroma food product development Apr 30, 2024

Introduction

With its eye-catching colour, health benefits, and unique flavours, matcha has gained worldwide popularity and continues to be a trendy flavour that keeps on intriguing and sparks the curiosity of consumers.

In this blog post, we will explore the origins of matcha, its different grade...

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A Taste of Japan: What does yuzu actually taste like? flavour & aroma food product development Mar 26, 2024

 Introduction

If you're a food enthusiast or someone who enjoys exploring different flavours, you may have come across yuzu. Yuzu is a citrus fruit that has been gaining popularity around the world for its unique taste and versatile applications in cooking.

With its distinct aromatic flavour profi...

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Beyond the Hype: What does ube truly taste like? flavour & aroma food product development Feb 14, 2024

Introduction

With its eye-catching colour and unique flavours, ube has gained worldwide popularity and continues to be a trendy flavour for the past few years. So much so that it has been predicted to become one of the flavours of the year 2024, alongside the anticipated peach from PANTONE's colour...

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Flavour Creators: Exploring the Job of a Flavourist flavour & aroma Jan 02, 2024

Introduction

In the world of food and beverage, taste is everything. From the sweet aroma of freshly baked bread to the tangy burst of a ripe citrus fruit, flavourings play a pivotal role in our enjoyment of food. But have you ever wondered about the science behind those flavourings?

Enter the rol...

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Unveiling the Truth: The Safety of Food Flavourings flavour & aroma Dec 19, 2023

Introduction

When it comes to the food we consume, one question often stands at the forefront of our minds: "Is it safe?" This is particularly relevant when considering natural and non-natural flavourings and essential oils, an integral part of our food & beverage experiences.

This blog aims to gu...

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Your F&D Product Development Partner

A bakery business owner in front in her shop

FLAVOUR MOT 

If you know your food or drink product has a taste issue and you don't know what to do, or if you want honest feedback from someone with over 10 years in food and flavour industries, start with the Flavour MOT.

Send me your product and within few days I will send you my expert feedback covering exactly what is working, what needs improving, and what the specific next steps are.

Investment: FREE
Turnaround: few days
Includes: expert feedback and clear next steps.

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FLAVOUR DEVELOPMENT

If you already know what needs to change in your food or drink product and need someone to do the trials for you go straight to Flavour Development.

I go deep into your specific product, your target consumer's palate, and your category. I run as many trials as it takes in my own lab. I guide you through structured tasting sessions so your team can make decisions with confidence rather than personal preference. And I stay with you through the first production run so what comes out of the factory is exactly what we agreed together.

You leave with a validated flavour direction, a team that knows how to evaluate and brief flavour properly, and a product you are genuinely proud of.

Investment: £2,500-£7,000
Timeline: 1 to 3 months
Includes: flavour workshop, in-house trials, in-person guided tasting sessions, industrialisation support.

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If sales are slipping or reviews keep pointing to taste/flavour, it’s time to do something about it. Subscribe and get straight-to-the-point insights on how to fix flavour problems and futureproof your products.