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Exotic Flavour Spotlight: What Does Dragon Fruit Really Taste Like? flavour & aroma food product development Nov 05, 2024

Introduction

If you are a food and beverage FMCG start-up looking to incorporate trendy and unique flavours to extend your food & beverage product range, dragon fruit presents an exciting opportunity. Known for its vibrant colours, dragon fruit is a tropical fruit that has been gaining popularity i...

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Hibiscus: A Floral Flavour Experience You Need to Try flavour & aroma food product development Sep 24, 2024

Introduction

While floral flavours are not new to the world of FMCG food and beverage products, there is a growing trend that explores different floral profiles and combinations that evokes feelings of relaxation and calmness.

One particular flavour that has been really popular, especially in the ...

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7 Common Mistakes to Avoid When Working with a Flavour House flavour & aroma food product development Sep 03, 2024

Introduction

Working with a flavour house and getting great results quickly is more complex than simply asking for different flavours. Everyone assumes that they are the expert and knows which flavour profiles will better fit your product. But this is a mistake!

If you are a F&B start-up and you f...

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The Taste of Pandan: Exploring the Flavour Profile of this Unique Ingredient flavour & aroma food product development Aug 13, 2024

Introduction

When it comes to exotic flavours and unique ingredients, pandan has emerged as a rising star in the culinary world and the food & beverage industry. But what exactly is pandan and what does it taste like? 

In this blog post, we will explore the origin and traditional use of pandan, it...

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What is flavour profile and why is it important to launch a successful product in the market? flavour & aroma food product development Jul 23, 2024

Introduction

Developing and launching a successful product in today's FMCG competitive market requires a deep understanding of consumer preferences and tastes. This is especially crucial in the food and beverage industry, where capturing and retaining consumer attention heavily relies on delivering...

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FLAVOUR MOT - FREE

Send me your product and within a few days you'll receive expert tasting notes, a clear diagnosis of what's working and what is not, and the specific next steps to act on. No commitment required.

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THE EXPERT HOUR  — £250

One 60-minute session where we work through your specific challenge together. You leave with a clear diagnosis, prioritised next steps you can act on straight away, and a full written summary.

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PRODUCT & FLAVOUR DEVELOPMENT — from £2,500

The full Flavour Fit Process, start to finish. I run the trials, guide the tastings, source the right suppliers, and stay with you through production. What launches is exactly what we agreed together.

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