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A Taste of Japan: What does yuzu actually taste like? flavour & aroma food product development Mar 26, 2024

Ā Introduction

If you're a food enthusiast or someone who enjoys exploring different flavours, you may have come across yuzu. Yuzu is a citrus fruit that has been gaining popularity around the world for its unique taste and versatile applications in cooking.

With its distinct aromatic flavour profi...

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Beyond the Hype: What does ube truly taste like? flavour & aroma food product development Feb 14, 2024

Introduction

With its eye-catching colour and unique flavours, ube has gained worldwide popularity and continues to be a trendy flavour for the past few years. So much so that it has been predicted to become one of the flavours of the year 2024, alongsideĀ the anticipated peach from PANTONE's colour...

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Flavour Creators: Exploring the Job of a Flavourist flavour & aroma Jan 02, 2024

Introduction

In the world of food and beverage, taste is everything. From the sweet aroma of freshly baked bread to the tangy burst of a ripe citrus fruit, flavourings play a pivotal role in our enjoyment of food. But have you ever wondered about the science behind those flavourings?

Enter the rol...

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Unveiling the Truth: The Safety of Food Flavourings flavour & aroma Dec 19, 2023

Introduction

When it comes to the food we consume, one question often stands at the forefront of our minds: "Is it safe?" This is particularly relevant when considering natural and non-natural flavourings and essential oils, an integral part of our food & beverage experiences.

This blog aims to gu...

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Demystifying ā€œNatural X Flavouringsā€: The Composition and Regulations Explained flavour & aroma Dec 05, 2023

Introduction

ā€œNatural X flavouringsā€ play a significant role in the food industry, providing anĀ authentic tasteĀ andĀ pictorial representationĀ to various products.

However, their creation and usage are strictly regulated to prevent consumers being misled.

This blog post explores "Natural X flavouri...

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Full product development from concept to launch for ambitious food and drink brands. I handle formulation, supplier sourcing, co-manufacturer matching, and scale-up, so you can launch without building an in-house NPD team.

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For food and drink brands launching functional or plant-based products but stuck on which flavour works. I deep-dive into your challenging base, run extensive trials, and guide you to the flavour that masks those unwanted notes.

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For food and drink brands experiencing declining sales. I diagnose what's wrong, rebuild your flavour profile, and get your product back on track, rescuing struggling products and restoring consumer trust completely.

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