Introduction

Developing and launching a successful product in today's FMCG competitive market requires a deep understanding of consumer preferences and tastes. This is especially crucial in the food and beverage industry, where capturing and retaining consumer attention heavily relies on...

Introduction

In the food & beverage industry, managing allergens is of utmost importance to ensure the safety of consumers. As a food & beverage business owner or start-up founder, knowing how to properly declare allergens is crucial for compliance with the UK and EU food legislations and...

Introduction

Speculoos is a traditional biscuit that has gained immense popularity worldwide under the brand Lotus Biscoff, as a biscuit, a spread, and through cross-branding.

However, many people associate speculoos biscuits only with Lotus Biscoff, and that's a mistake!

There is much more to...

Introduction

With its eye-catching colour, health benefits, and unique flavours, matcha has gained worldwide popularity and continues to be a trendy flavour that keeps on intriguing and sparks the curiosity of consumers.

In this blog post, we will explore the origins of matcha, its different...

Introduction

When it comes to food and beverage products, labelling plays a crucial role. Not only does it provide essential information about the product, but it also serves as a means to build consumer trust and ensure transparency.

In this article, we will explore the pictorial representation...