Introduction

Developing and launching a successful product in today's FMCG competitive market requires a deep understanding of consumer preferences and tastes. This is especially crucial in the food and beverage industry, where capturing and retaining consumer attention heavily relies on delivering...

Introduction

Speculoos is a traditional biscuit that has gained immense popularity worldwide under the brand Lotus Biscoff, as a biscuit, a spread, and through cross-branding.

However, many people associate speculoos biscuits only with Lotus Biscoff, and that's a mistake!

There is much more to di...

Introduction

With its eye-catching colour, health benefits, and unique flavours, matcha has gained worldwide popularity and continues to be a trendy flavour that keeps on intriguing and sparks the curiosity of consumers.

In this blog post, we will explore the origins of matcha, its different grade...

 Introduction

If you're a food enthusiast or someone who enjoys exploring different flavours, you may have come across yuzu. Yuzu is a citrus fruit that has been gaining popularity around the world for its unique taste and versatile applications in cooking.

With its distinct aromatic flavour profi...

Introduction

With its eye-catching colour and unique flavours, ube has gained worldwide popularity and continues to be a trendy flavour for the past few years. So much so that it has been predicted to become one of the flavours of the year 2024, alongside the anticipated peach from PANTONE's colour...