Is Your Product's Flavour Holding You Back? Unlock Its True Potential with a Flavour Workshop.

Are you a food or drink business owner struggling with declining sales, negative reviews about your product's taste, or just unsure how to create a flavour that truly resonates with your customers? You're not alone.

Many businesses, big and small, make the same mistake: choosing popular flavours (e.g. chocolate, vanilla, strawberry) without considering their impact on the final product, especially when working with plant-based or functional ingredients like soya, pea protein or lion's mane.

The Problem:

• Sales Slump: Are your sales not where they should be? Often, the problem is an underwhelming flavour profile.
• Negative Reviews: Harsh online reviews about taste can damage your brand and deter potential customers.
• Flavour Confusion: Not sure how to describe or achieve the perfect flavour for your product? Difficulty articulating desired flavour characteristics to suppliers? Feeling lost in the world of flavours?
• Wasted Resources: Endless product development cycles trying to nail the flavour can drain your budget and your time.

The Solution: A Flavour Workshop Designed for Your Success.

Imagine: A deep dive into the world of flavours, where we explore the subtle nuances that separate a good flavour from a truly exceptional one. We'll taste products, from everyday favourites to artisanal creations, dissecting their flavour profiles and understanding how they resonate with consumers.

This flavour Workshop is designed to empower you to define exactly what your product should taste like, ensuring it stands out from the competition and delights your customers.

What we'll do:

• Explore the Spectrum of flavours: We'll examine a wide range of products, uncovering the diverse flavour profiles that exist within seemingly simple ingredients (e.g. is the strawberry flavour fresh, jammy, or creamy?).
• Define Your flavour Vision: We'll work together to pinpoint the precise flavour characteristics that align with your brand, target audience, and product.
• Create a flavour Blueprint: You'll receive a comprehensive flavour brief, capturing all the key characteristics discussed during the workshop, ready to share with your suppliers or contract-manufacturer.

What You'll Gain:

• Crystal-Clear flavour Direction: Pinpoint the precise flavour profile that perfectly complements your product and brand.
• Actionable flavour Brief: Receive a comprehensive document outlining all key flavour characteristics, ready to share with your suppliers and contract-manufacturer.
• Competitive Advantage: Develop a unique and compelling flavour that differentiates your product in a crowded market.
• Increased Sales & Positive Reviews: Delight your customers with a flavour they love, leading to repeat business and positive reviews.
• Streamlined Product Development: Avoid costly and time-consuming trial-and-error by getting the flavour right from the start.
• Path to Retail Success: A winning flavour profile is essential for attracting the attention of bigger retailers and expanding your reach.

What to Expect:

1. Free 30min First Consultation: We'll discuss your needs and determine the best flavour workshop strategy for your business.
2. Interactive Session: Virtual or in-person, 90-minute to 4-hour according to your needs. Carefully curated selection of market and competitor products. 
3. Tasting and discussions: Expert facilitation by a flavour-trained professional. Translate your ideas into specific flavour profiles. 
4. Professional Flavour Brief: ready to be shared with your flavour suppliers or contract-manufacturer to guide your product development process.
5. Comprehensive Follow-Up: Detailed tasting notes, discussion summaries, and follow-up report with actionable insights.