Why I Started EPICSI
After 10+ years in the food industry, I kept seeing the same frustrating pattern:
Brands would launch products that looked perfect on paper - great concept, clean label, sustainable, backed by investment - but the flavour wasn't right.
And when sales started declining or reviews mentioned taste, they didn't know where to turn:
- Flavour houses would send samples without guidance
- Co-manufacturers would say "this is what we can do"
- Generic consultants understood formulation but not flavour nuance
Meanwhile, functional and plant-based products were growing rapidly, but most brands struggled to mask the bitter, fishy, or earthy notes from challenging ingredients.
I realised there was a gap: brands needed someone who understood both food science AND flavour expertise at a deep level, someone who could diagnose what's wrong, run extensive trials, and guide them to solutions that actually work.
That's why I founded EPICSI, to give established food and drink brands the expert flavour strategy they need to rescue struggling products and successfully launch challenging formulations.
How I Help Food & Drink Brands
I work with established food and drink brands who have at least one product on the market but are struggling with:
Declining sales due to taste issues: I diagnose what's wrong and rebuild your flavour profile from formulation to scale-up
Launching functional/plant-based products: I help you choose flavours that successfully mask bitter, fishy, or earthy notes from challenging ingredients like marine collagen, plant proteins, and adaptogens
Wasting time with generic suppliers: I provide clear flavour direction, extensive trials (up to 200 per project), and custom flavour language training
My approach is different because:
● I combine flavour house training with food science expertise: I understand both formulation AND flavour nuance at a deep level
● I specialise in challenging ingredients that others struggle with: plant-based, functional, clean-label, allergen-free
● I don't just send samples and disappear: I guide you through every decision with hands-on support
● I run extensive trials to find the right solution, not just 10-20 samples, but up to 200 when needed
The result: Products that taste amazing, positive customer reviews, repeat purchases, and recovered sales.
See My Services
BACKGROUND
EXPERTISE
Your F&D Product Development Partner
Flavour MOT
Expert flavour analysis for £500 with no commitment to full development. Perfect for food and drink brands who need clarity fast, whether you're fixing customer complaints, validating before pitching to retailers, or just want professional feedback.
Choose Package
For food and drink brands launching functional or plant-based products but stuck on which flavour works. I deep-dive into your challenging base, run extensive trials, and guide you to the flavour that masks those unwanted notes.
Fix Package
For food and drink brands experiencing declining sales due to taste issues. I diagnose what's wrong, rebuild your flavour profile from formulation to scale-up, and get your product back on track - rescuing struggling products and restoring consumer trust.
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If sales are slipping or reviews keep pointing to taste/flavour, it’s time to do something about it. Subscribe and get straight-to-the-point insights on how to fix flavour problems and futureproof your products.
